Assignment 5 was about creating an infographic to illustrate an article about climate change. The target audience were readers of National Geographic, Economists, Asia Week, Fortune, News Week, etc. I had initially wanted to do something about how we can save the Earth with the things in our backpack (e.g. purchase a “permanent water bottle”, create a personal notebook with scrap paper, etc.) but decided against it because it just didn’t seem to be very fitting with the target audience. Hence, I decided to do something that everyone, regardless of age, gender, blah blah blah could relate to – grocery shopping. Here’s the link to the article I chose: Eco-friendly Shopping Tips.
And below’s my infographic:
Infographic: Are you destorying Earth with your grocery shopping?
Basically, my infographic was to provide a brief summary of how the different groceries people purchase could affect the Earth and how they could save the Earth with their groceries as well.
Some of the design principles which I used:
- Emphasis: As compared to the rest of the poster where I used relatively neutral colours, I used striking/prominent colours and font sizes for the words “You destroying Earth”in hopes of being able to attract a bit more attention to them and have a bit more impact on the target audience.
- Balance: With all the groceries, the bottom of the infographic is really heavy. So, I decided to add a bit more weight to the top of my piece with those boxes of text and the small little icons. Also, the header font I chose was kind of like an angsty handwritten font that gives off a pretty heavy feeling, adding to the weight at the top half.
- Harmony: I’m a little unsure about this principle but what I did was basically to ensure that I consistently used neutral colours in my infographic, except for the header and the small little graphics next to the texts.
Critiques:
- One of the major issues was that my infographic looked more like a poster than an infographic. Some said it could possibly be because of the paper orientation (I used portrait instead of a landscape orientation). Others said it could because of the organization of my texts and suggested that I have my text all around the bag of groceries to make it look more infographic-like.
- Another critique was about the bag of groceries looking a little weird because I chopped it off midway. (I can’t exactly remember whether it was about looking weird or something. But I clearly remembered the chopping off of my plastic bag part. I believe it’s in relation to the point about looking more like a poster. Heh.)
That’s about it! Shall do the relevant changes soon!
